ERICA KERMANI

Site Under Construction

HOUSE OF NATRON

in collaboration with naang tani

Single-Channel Video
2017


House of Natron is a speculative advertisement campagin and beauty product that
promotes the ultimate self-embalming beauty kit, promising the transition of genetic data to the afterlife.  It is a “life”-style brand and beauty regimen promising ultimate self-preservation through embalming ingredients and processes for the skin. This advertisement employs a similar mystique, science, and aesthetic promoted by luxury products and their branding, which often feature a secret or unusual formula.
© Erica Kermani 2022