HOUSE OF NATRON
Collaboration with Toto Lulin
Advertisement Video
2017
How can we deconstruct our relationship to cosmetic products by implementing alternative rituals of self-preservation?
House of Natron is speculative ultimate self-embalming beauty kit, promising the transition of genetic data to the afterlife. It is a “life”-style brand and beauty regimen promising ultimate self-preservation through embalming ingredients and processes for the skin. Our commercial employs a similar mystique, science, and aesthetic promoted by luxury brand products and their advertisements, which often feature a secret or unusual formula.
Cargo Collective 2017