HOUSE OF NATRON


Collaboration with Toto Lulin
Advertisement Video
2017

 


How can we deconstruct our relationship to cosmetic products by implementing alternative rituals of self-preservation?

House of Natron is speculative ultimate self-embalming beauty kit, promising the transition of genetic data to the afterlife.  It is a “life”-style brand and beauty regimen promising ultimate self-preservation through embalming ingredients and processes for the skin. Our commercial employs a similar mystique, science, and aesthetic promoted by luxury brand products and their advertisements, which often feature a secret or unusual formula.





Cargo Collective 2017